Why you should be considering Brand You

I am a huge fan of the concept of you are your brand.  And that it is essential for anyone in business to be really clear on the message and the ‘brand’ they present; whether for they run their own business, are employed or looking for new employment

This notion was first coined most convincingly by Tom Peters; business guru and all round voice of good sense.  It leads us all to consider whether we are being clear on getting our message across and why that is so important.

Think of the person looking to secure a new job.  read more…

I was asked to contribute a small piece on resilience and thought in passing how essential resilience now is to anyone setting off on a new career path.  Although always in the back of my mind I am concerned that resilience can morph in to sheer bloody mindedness; not knowing when to stop doing the same thing in the hope of success and take a different approach.?
When do you know you are showing resilience in difficult circumstances and when do you know you are just hanging on hoping things will improve?  Knowing the difference is a fine line that can only be discerned by self awareness and trust in someone who knows where the pitfalls might be; someone who can see impartially.  We all suffer from the inability to see the wood for the trees from time to time. read more…

I was reminded this week in very painful circumstance how it is human nature to judge ourselves by our motives and others by their actions.
If we can try, with great difficulty sometimes, to wonder why we have received the reaction we have and to consider how our behaviour might have been read by others we can begin to understand what their motives are and perhaps judge a little more kindly. read more…

Odd isn’t it that once you start to think about something it seems to pop up everywhere?  You know the sort of thing, you decide to buy a particular car and then see them everywhere.  Well, my latest one is everybody seems to be talking about being authentic.

Here at The Way Towers we have been banging on for quite a while about it.  We work hard to get our clients to embrace authenticity and back that up with some support when needed.

Why would you need support to be authentic?  read more…